Paparazzo X

Mark your calendars! The Pop Up Story (TPUS) is back with its highly anticipated fourth edition, set to take place at the exclusive Club Jolies in Worli, Mumbai, on August 10, 2024. After three successful editions in Mumbai and Dubai, this experiential shopping pop-up has become a beacon for curated luxury, offering a one-of-a-kind shopping experience that you won’t want to miss.

What began as a simple coffee conversation between two friends, Simran Chawla and Rashi Dongre Khetwani, has transformed into a retail sensation that’s redefining luxury shopping. “We’re not just curating products; we’re curating experiences that leave a lasting impression,” says Chawla, one-half of the dynamic duo behind TPUS. “Our mission is to empower both brands and shoppers,” adds Khetwani. “We provide a platform for emerging and established brands to shine while offering our discerning clientele a one-of-a-kind shopping experience they won’t find anywhere else.”

This edition promises an unforgettable day filled with a handpicked selection of top-tier brands across prêt and festive wear, jewellery, lifestyle products, and beauty essentials. Whether you’re updating your wardrobe or hunting for the perfect accessory, The Pop Up Story ensures there’s something special for everyone.

Curated Brands

Discover an eclectic mix of prêt and festive wear, exquisite jewellery, lifestyle products, and beauty essentials, all under one roof.

Experiential Shopping

Immerse yourself in a retail experience like no other, where every detail is designed to engage your senses.

What Brands to Expect

For this edition, The Pop Up Story’s co-founders have scoured the fashion world to bring you a carefully curated selection of top designers and exclusive, luxurious pieces.

Verb by Pallavi Singhee: Known for easy coord sets and flowy dresses, this brand captures the essence of tradition meets modernity.

Calling June: A summer favourite with vibrant colours and effortless silhouettes, perfect for the feminine energy within you

Advait: Bold, rich colours and hand-painted textiles reminiscent of retro and pop culture.

Sonam Parmar Jawar: Fun, young, and perfect for head-turning outfits.

Terra Tribe: Sustainability meets chic with earthy tones and jungle-inspired patterns.

Sania Maskatiya: Impeccable craftsmanship and captivating designs from this renowned Pakistani designer.

Self Made: Glamorous, contemporary women’s wear perfect for the festive season.

Jewellery:

Chic Therapy: Affordable luxury with distinctive and innovative designs.

Opalina Jewellery: Intricate, masterfully sculpted jewels in luminous finishes.

SimSum: Affordable, real diamond jewellery for Gen Z, perfect for everyday elegance.

Asa Beauty: Conscious, natural beauty products that are cruelty-free and vegan.

True Kind: Clean, clinical skincare to prep your skin for the festive season.

Don’t miss out on this exclusive shopping event, a must-attend for fashionistas, trendsetters, and anyone with a love for luxury and style.