Kartik Aaryan, certainly one of Bollywood’s hottest younger stars, just lately shared his ideas on the challenges Bollywood movies face on the field workplace at present. With a profession spanning virtually 15 years, Kartik has delivered hits like Pyaar Ka Punchnama, Sonu Ke Titu Ki Sweety, and Bhool Bhulaiyaa 2. He’s now gearing up for the extremely anticipated Bhool Bhulaiyaa 3, which is about to launch this Diwali.
Throughout a Pinkvilla Masterclass, Kartik mentioned how altering viewing habits and the rise of OTT platforms have made it harder for filmmakers to draw audiences to theaters. Addressing the stress of field workplace success, Kartik acknowledged that filmmakers can’t blame audiences for preferring the comfort of streaming platforms over cinema halls.
“Right now, audiences have so many choices,” Kartik stated. “With the rising variety of OTT platforms, there’s a lot content material accessible. We are able to’t blame them as a result of they’re uncovered to so many selections. This shift has elevated tenfold after the pandemic.”
He elaborated on the necessity for filmmakers to supply a compelling cause for audiences to depart their properties for the theater expertise. “It’s about giving them one thing they will’t get at residence—one thing that may solely be loved in a cinema, with others round, watching it collectively,” he defined. “Even I watch films at residence generally. It’s not simply TV channels anymore; now we have now so many streaming platforms.”
Kartik highlighted the significance of making a communal viewing expertise, which could be a key consider drawing audiences to the cinema. “Extra than simply pleasing them, you need to supply a singular expertise—one thing that gained’t be the identical in the event that they’re watching it at residence, pausing every time they need.”
He additionally talked about the idea of FOMO (worry of lacking out), which might drive folks to theaters. “Generally, folks come to the cinema as a result of they don’t need to miss out on the expertise of watching a movie in a packed theater.”
Kartik is optimistic in regards to the launch of Bhool Bhulaiyaa 3, co-starring Vidya Balan, Madhuri Dixit, and Triptii Dimri. Directed by Anees Bazmee, the movie is about to hit theaters on November 1, 2024.
